Discussion on Smart Tourism from the Perspective of Big Data Analysis

Abstract

Both tourism and big data are hot spots at present. Various types of complex data in tourism show explosive growth in everyday, that is tourism big data. With the rapid development of information and communication technology (ICT) such as Cloud computing, Internet of things, 5G network, Blockchain and Mobile intelligent terminal, and meeting the needs of better service management, smart tourism has become the main direction of global tourism information construction and theoretical discussion, so there are many problems to be solved urgently. As a service industry, only by fully mining and analyzing the potential information in tourism data can tourism better carry out decision-making management and provide tourists with more comprehensive and high-quality services. Based on this, combined with the research on big data, this paper believes that big data analysis is the core of smart tourism. we summarized the concept and development of smart tourism, and combined with big data analysis, this paper defines the smart tourism and analyzes the current construction of smart tourism, we talked about the problems and challenges faced by big data analysis in smart tourism, and discussed and the research direction and development opportunities created by the big data analysis for smart tourism.