Mechanism Analysis of the Value Reconstruction of Agricultural Products Upturn by Digital Economic Situation Construction Theory

Abstract

The "14th Five-Year Plan" for the development of digital economy points out that the digital economy is
promoting profound changes in the mode of production, lifestyle and governance, and it has become the
key force to reorganize the global factor resources, reshape the global economic structure and change the
global competition pattern. Based on the theory of situation construction in digital economy, this paper
constructs an analysis framework of "situation innovation-value reconstruction" to guide the analysis of
the internal mechanism of the e-commerce shaped agricultural products upturn. Compared with the
traditional offline mode, e-commerce promotes the value reconstruction of agricultural products upturn
by creating a highly empowered network servicescape, which is embodied in that e-commerce mode
makes agricultural products upturn change from long-chain value delivery to short-chain value delivery,
from single value output to multi-value output and from one-way value originality to multi-value
co-creation. Based on the research of the situation construction theory of digital economy, this paper
discusses the influence on the upturn development of agricultural products, the mechanism and
realization path of the value reconstruction of agricultural products upturn.