Evaluation of International Competitiveness of Chinese Agricultural Products, Analysis of Consumer Preference and Research on Promotion Path

Abstract

With the deepening of economic globalization, major economies are more closely connected, and factors of production can flow freely internationally, thus realizing the reorganization of resources. Under the trend of globalization, all countries hope to establish a complete industrial chain and gain a dominant position in the international division of labor through the free flow of production factors in the international market, so as to stand in a favorable position in the international market. In the process of agricultural internationalization, international technology and capital will flood into China and integrate agricultural resources, which will promote the industrial upgrading of China's agriculture to a certain extent. However, at present, China's agricultural resources are characterized by scattered land and small-scale farming, and the agricultural development level is low, and a complete industrial chain has not been formed. In this case, if China can not clearly use the advantage of agricultural resources to form a strong agricultural competitive advantage, it will easily lead China's agriculture to a disadvantageous position. In addition, with the general improvement of Chinese people's living standards, consumers' demands for Chinese agricultural products have been dramatically changing. Chinese consumers require for more diversified, higher quality, greener and healthier agricultural products. However, the production structure of agricultural products in China is relatively single, which could not meet the growing demands of consumers. As a result, a large amount of high-income consumers choose to buy imported agricultural products one after another, further weakening the international competitiveness of China's agricultural products. Under the new economic development situation, people urgently need to notice the real situation of the development of China's agricultural trade, carry out a scientific assessment and comparison of its international competitiveness, find out the reasons for the existence of problems, put forward solutions, and then form a lasting competitiveness, so that China's agricultural trade in the international market competition to master the initiative. The data of this paper are collected from the world trade organization (WTO) database, the People's Republic of China Ministry of Commerce website and the National Bureau of Statistics database. Based on China's main agricultural products on the basis of the relevant data of import and export (including the total amount of China's agricultural products import and export, import and export source distribution, import and export of agricultural products, the main species amount and composition, etc.), From international market share (MS), dominant comparative advantage index (RCA), dominant competitive advantage (CA) and trade competitiveness index (TC), a total of four indicators to objective measure of international trade competitiveness of China's agricultural products, through the analysis of the vertical agricultural international competitiveness and international competitiveness of agricultural products are mainly exported to countries. The study found that: although the absolute value of China's export of agricultural products shows a trend of continuous growth at present, the international competitiveness of agricultural products is still weak. In view of the problems existing in the development of China's foreign trade of agricultural products, this paper argues that we can draw lessons from dividend type national industrial policy. Firstly, we could integrate rural land resources and agricultural production factors to improve agricultural production efficiency; Secondly, putting forward industrial integration to promote the overall development of agricultural power mechanism, thus promoting the overall international competitiveness of agricultural products; Finally, the implementation of agricultural and rural development policies, accelerate the supply-side reform of agricultural products, to meet the increasing consumer demand of China, and ultimately improve the overall international competitiveness of agricultural products. This paper also hopes to provide forward-looking experience for other emerging economies, and the research has strong practical significance.