Research on Mobile Payment Selection Based on Multiple Logistic Model

Abstract

With the deepening of the informatization degree of social life, the utilization rate of communication equipment is also increasing. Mobile phones have become an indispensable tool in People's Daily life, study and work. Although the improper use of mobile phones will have many negative effects, the convenience it brings to people is beyond doubt. Based on this situation, communication companies, in order to expand their customer base, will fully study the psychology and actual situation of different types of personnel, according to these research results to formulate different packages for people to choose. On the other hand, how to choose the appropriate tariff according to their own needs, it needs scientific method to guide. In order to expand their customer base, these mobile communication companies are offering various billing services based on people s desire. People will choose the right packaging according to their needs. In order to guide people to make more scientific choices, some reasonable models are needed as a reference. As the Logistic selection model is a common and simple one among many decision models, this paper studies how to establish the Logistic selection model to guide people to make scientific and reasonable decisions. In order to establish the model objectively, this paper collected the sales data of a mobile company. Through the detailed analysis of the data and statistical model analysis, according to the characteristics of the data, the final choice of the Logistic model. This model is widely used in solving all kinds of decision-making problems, and it is more accurate, so this paper chooses this model is more reasonable. In this paper, based on the sales data of a mobile company, a Logistic selection model is established through the analysis of the data, so that people can use this model to choose the required tariff package scientifically and reasonably. At the same time, the parameter values in the model are determined by parameter estimation, and the final model is obtained. Firstly, a Logistic selection model is established by analyzing the data information of a mobile company's customers' payment choice. Because this model is used in all kinds of decision-making problems, the model established in this paper has certain reference and guiding significance. Because there are parameters to be estimated in the model, in order to determine the value of parameters, this paper uses maximum likelihood estimation method to estimate the parameters in the model. Finally, the rationality of the estimated parameters is proved by conformity test.