Analysis of Factors Affecting Network Information Dissemination

Abstract

With the rapid development of information technology and the extensive use of electronic products, more and more information promotion adopts the "online + offline" double-channel mode. In the process of information dissemination, the audience will consciously screen the information received to form a personal information acceptance filter net, and the factors affecting the attitude of the audience in information dissemination become more and more complex. This paper analyzes the influencing factors of audience resistance threshold of network information, and controls the key influencing factors of dimension reduction by measuring and analyzing. Through research, it is found that subjective factors have more obvious influence on the audience resistance threshold in the process of network information dissemination, and the threshold range is controlled through effective marketing means, in order to achieve the good effect of the information recipients into disseminator, save the promotion cost and improve the effect of network information dissemination.