A Study on Chinese Senior Tourists’ Involvement and Decision-making Types: The Influence of Self-efficacy, Frugality, and Family Function

Abstract

This research explains the specifics of senior tourists’ decision-making, delegation or independent, by focusing on self-efficacy, frugality, and family function. A conceptual model was developed based on involvement theory. The primary data were collected using questionnaires issued by convenient sampling. The findings prove that the decision types of senior tourists include independent and delegation decisions. By using structural equation modelling, the effects of self-efficacy, frugality, and family function on senior tourists’ decision-making were investigated and found to be important factors influencing seniors’ travel decision-making in a Chinese context. Travel involvement was also a mediating variable that influences seniors’ decision-making on travel.