Research on the Tourism Development of Ethnic Minority Traditional Sports Culture

Abstract

Using the methods of literature and field investigation, taking western Sichuan as a research case, this paper explores the value, dilemma and implementation strategy of the tourism development of ethnic minority traditional sports culture. The research shows that tourism is a new trend of innovative transformation and creative development of ethnic minority traditional sports culture under the background of the integration of sports and tourism. It plays an important role in implementing the requirements of national cultural inheritance, reshaping the value of cultural production and improving industrial benefits; However, there are some practical difficulties, such as the poor system and mechanism, unclear industrial model, lack of motivation for the participation of inheritance subjects, weakening of cultural marketing and so on. Tourism development strategy of national traditional sports culture: guided by the innovative design of the top-level system and relying on the construction of the total factor industrial chain of culture, sports, tourism, promotes the modern inheritance and utilization of ethnic minority traditional sports culture by building the main dynamic mechanism of inheritance, optimizing the expression form of cultural products, building the brand of festival activities, innovating marketing and publicity methods, etc.