Research on Influencing Factors to the Equalization of Public Sports Services

Abstract

With the constant development of the public sports services in China, a set of public sports service system covering the whole society has been established preliminarily. However, the development of mass sports is confronted with constraints and challenges from factors such as ideology, institutional mechanisms, policies and regulations, and the diversification of mass needs. There are still a few problems in the equalization of public sports in urban and rural areas. Based on the by means of logical analysis, documentary data and mathematical statistics, this paper investigates the present situation of the public sports equalization service in the rural and urban areas of Southern Jiangsu. The writer searched the distribution of sports fields in Southern Jiangsu and found that the gross area and per capita area of sports fields in rural areas are far less than those in urban areas. It draws a conclusion that there is still obvious inequality in the public sports service in the rural and urban areas of Southern Jiangsu, which is mainly caused by macro factors such as culture, economy, politics and micro factors such as migration between urban and rural areas, urban-rural differences, social wealth gap, etc. In order to eliminate the influences of these factors. The development path to realize the equalization of public sports services in urban and rural areas: the government will give full play to its leading role and improve the relevant policies and regulations of public sports services; establish and improve a financial mechanism that is beneficial to the equalization of public sports services; actively introduce various aspects into the public sports service supply system Cultivating positive psychological awareness, eliminating cultural differences between urban and rural areas, eliminating the dual system between urban and rural areas, and realizing coordinated development of urban and rural areas. This paper proposes that the government should give full play to its leading role and take below measures: improving the relevant policies and regulations of public sports services and establishing a sound financial mechanism that is beneficial to realize the equalization of public sports services, cultivating actively the residents' positive psychological consciousness in the supply system of public sports services and building a correct view of happiness for them, as well as introducing various forces and eliminating the cultural differences between urban and rural areas, etc., which may provide a few references for the development of the equalization of public sports services in the urban and rural areas in Southern Jiangsu.