Research on Marketing Strategies of E-Commerce Enterprises on Suning E-Commerce under New External Conditions

Abstract

In recent years, many traditional enterprises in China have transformed into e-commerce enterprises under the external influence. With the continuous development of network nology, e-commerce becomes increasingly mature. However, there are problems in the marketing methods and strategies of China's e-commerce enterprises. Starting with the analysis of the internal and external environment of Suning E-commerce's marketing development, this paper analyzes major problems in Suning E-commerce's marketing, including vague target market positioning, online and offline price conflicts, lack of professionals and imperfect logistics system, and puts forward countermeasures, which is of great significance to promote the development of Suning E-commerce.