Knowledge Mapping and Visual Analysis of Semiotics Research in Product Design

Abstract

This paper focuses on the semiotic research literature in the field of product design, analyzes the relevant findings with the help of visual analysis software Cite Space, and then excavates the influencing factors, hot spots and development trend of product design research from the perspective of semiotics. The results show that the application of semiotic theory in the field of product design is affected by many factors, such as industry development, national policies, social life needs and so on. In recent years, more and more researches focus on the methods and approaches of symbolic application of traditional culture. Relevant researches also show a more comprehensive, systematic and detailed developing trend.