Exploration on the Innovative Development Paths of On-Campus Public Service Advertising to Promote Ideological Education in Colleges and Universities

Abstract

On-campus public service advertising is a form of advertising characterized by timeliness, diversity and flexibility. As a powerful tool for ideological education in colleges and universities, it plays an important role in promoting the ideological education in colleges and universities, and can effectively improve its effectiveness. At present, there are still many problems in the educational form of on-campus public service advertising due to the solidification of thinking, lack of content, insufficient innovation and other reasons, which hinder its role in ideological education in colleges and universities. Therefore, based on the dilemma faced by on-campus public service advertising in promoting the ideological education in colleges and universities, this paper puts forward three development paths from the theoretical level, so as to re-integrate the role of on-campus public service advertising in the ideological education in colleges and universities and promote the innovative development of the ideological education in colleges and universities.