The Value of IP Shaping of Arts Festival to the Revitalization of Rural Culture

Abstract

Under the background of the implementation of the rural revitalization strategy, rural construction in various places is thriving day by day, among which the “Arts Festival” has become a relatively new and indispensable way of rural cultural construction. Therefore, in this paper, the achievements and shortcomings of the Pingnan Martial Arts Culture and Art Festival are analyzed, and improvement methods are put forward, such as shaping the IP of the Art Festival, paying attention to the integration of regional characteristics, combining with the rural industry, improving the liquidity of IP, and boosting the rural culture.