Coupling and Coordination between Tourism Talents and Tourism Economy based on an Empirical Analysis of Jiangsu Province

Abstract

With the increasingly effective control of the COVID-19 epidemic, the huge implicit demand for explosive tourism consumption growth in China is showing an urgent demand for tourism talents. In this paper, based on the concept of sustainable development and digital economy, the tourism economy is completely explained, the evaluation indicator system of tourism talents and tourism economy and the evaluation model of coupling coordination degree are established, and the coupling coordination between them is studied based on the data of Jiangsu from 2014 to 2018. The results show that (1) The comprehensive development level evaluation index of tourism talents and tourism economy in Jiangsu shows an upward trend, and the development speed of tourism economy is faster than that of tourism talents; (2) At present, the coupling coordination degree of tourism talents and tourism economy in Jiangsu is only at the lowest value of good coordination about 0.5, which has not broken through the antagonistic state and still needs to be improved. (3) The coupling and coordination level of tourism talents and tourism economy in Jiangsu Province shows the gradual improvement of “low coordination—moderate coordination—good coordination”, which changes from the former lagging type of low-level and medium-level coordination tourism economy to the lagging type of good-level coordination tourism talents at present with 2017 as the turning point.