Research on the Impact of Big Data Analysis Era on Marketing

Abstract

In the 21st century, with the rapid development of computer technology and information technology, mankind has entered the era of big data.How to use big data to better serve market activities is a problem worth pondering for each enterprise. Articles on the data analysis to the discussion of the influence of the marketing times, while knowledge of big data and marketing, the main influence of the era of large data, and the big data era under the background of effective method to carry out the marketing activities of an in-depth discussion and description, hope to be able to further improve the scientific nature and effectiveness of the marketing activities, So that it can more fit the needs of modern social development.