The Influence of Industrial Organization Modes on Quality and Safety Control Tendency of Tea Planters: Examples from China

Abstract

Based on 1,069 tea planters’ data from four tea-producing provinces in China, the paper uses binary logit regression model to empirically analyze different models of tea organization how to impact quality and safety control behavioral tendency of tea planters. The paper finds out that different organizational model of tea planters has a mixed effect on quality and safety. Compared to planter, large-scale family farms do better in quality control, but the advantages in safety control are not obvious. The inter-subject organization has a significant role in promoting the quality and safety control of producers. The paper also finds individual characteristics, production characteristics, environmental characteristics, cognitive level, and expected benefits also affects tea producers’ quality and safety control behavioral tendency. The paper suggests that developing tea farmers' cooperative, improving the industrialization of planting, strengthening training and guidance on tea farmers’ safety product can improving psychological contract, then affecting quality and safety control behaviors of tea producers.